Visual interest refers to the elements in a design or composition that capture and hold attention, creating an engaging visual experience. This can include various techniques such as contrasting colors, patterns, textures, and shapes; varying compositions through perspective, depth, and balance; and incorporating dynamic movement through lines and curves. Visual interest is essential to create visually appealing designs in any medium or format, whether it's a painting, photograph, website, advertisement, or even a room's interior design. The goal of visual interest is to make the viewer feel engaged, captivated, and intrigued by what they see, ultimately enhancing their overall experience with the artwork or design.